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为了能进一步扩大渠道覆盖面,提升渠道产能,各家运营商都在对现有渠道结构进行优化,主要发展方向为渠道社会化、互联网化、多元化。本文以广东三大运营商为例,分析三者渠道社会化转型的举措,并对运营商渠道社会化提出建议。渠道社会化大趋势随着运营商自有渠道不断出现运营成本增加、管理效率低下、产能减少等问题,为了改善这一状况,运营商开始逐步开放渠道合
In order to further expand channel coverage and enhance channel capacity, all operators are optimizing their existing channel structure. The main development directions are socialization, internetization and diversification of channels. Taking the three major operators in Guangdong as an example, this paper analyzes the measures to socialize the three channels, and puts forward suggestions on the socialization of operators’ channels. Channel socialization trend With the continuous operation of its own channel operators increased operating costs, inefficient management, production capacity reduction and other issues, in order to improve this situation, operators began to gradually open up the channel together