论文部分内容阅读
2006年11月21-24日,bauma China 2006在上海新国际博览中心如期举行。超过15万m~2的展览面积、8万多名优质观众以及来自30个国家的逾1000家展商再次向业界证明了其亚洲顶级展会的地位。在今天,业界谈论的热点话题之一就是品牌。企业正在接受一种新的观点：品牌是决定市场商战胜负的关键因素,品牌是企业的无价资产。可口可乐公司推广部副总裁曾说：“假如有一天可口可乐公司的资产毁于一旦,拥有‘可口可乐’品牌的人能够随便走入一家银行,轻易得到一笔贷款,而后重建一切。”无可否认,这就是一家百年老店所拥有的久而弥坚的品牌魅力。记得中央电视台曾经在
From November 21-24, 2006, bauma China 2006 will be held in Shanghai New International Expo Center as scheduled. More than 150,000 m 2 of exhibition space, over 80,000 high-quality visitors and more than 1,000 exhibitors from 30 countries have once again demonstrated to the industry the status of top Asian trade shows. Today, one of the hot topics the industry is talking about is the brand. Enterprises are accepting a new point of view: the brand is the key factor in determining the outcome of market war, the brand is the enterprise’s priceless assets. Coca-Cola vice president of marketing said: “If one day the Coca-Cola company’s assets destroyed, with” Coca-Cola “brand people just casually into a bank, easy to get a loan, and then rebuild everything.” Admittedly, This is a century-old brand owned by the long and strong brand charm. I remember CCTV was there