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在世界性的情人节来临之际,《海尼根——情人节篇》,平面广告仅仅借助一只啤酒瓶盖,创意成脍炙人口的名篇。平面作品上,略上、居中的啤酒盖巧成心形,中心为湘尼根商标的红五星,“Heineken”品牌的标准文字反白在绿底上,又组成心形,寓意“心心相印”,一句“情人节快乐”在这良辰美景抵一万句,悄悄在“心心相印”的情人耳旁祝福。品牌主张“绿化你的心”与之相映衬。倘若把丘比特的神箭比作开酒瓶的扳手的话,那么,神箭射中的是海尼根的“心”……据说在欧洲,开瓶塞(盖)也含有SEX的意思。真是海尼根一开,也会好事自然来吧。让受众遐想无限,沉浸在情人节的欢爱气氛中。诉求点、利益点、卖点聚集于品牌主张,“绿化你的心”。
In the world of Valentine’s Day approaching, “Heineken - Valentine’s Day”, print ads just with a beer bottle cap, creative became a popular story. Flat works, slightly above the middle of the beer cover Qiao into a heart-shaped, the center for the red star of the Kennedy trademark, “Heineken” brand of standard text on the green bottom, and form a heart-shaped, meaning “heart and soul” A “Happy Valentine’s Day” in this beautiful place of beauty arrived ten thousand sentences, quietly in the “earnestness” lover ear blessing. Brand advocates “green your heart” against the background. If Cupid’s arrow is likened to a wrench that opens a bottle, then God’s shot is Heineken’s “heart” ... It is said that in Europe, the cork stopper (lid) also contains the meaning of SEX. Heineken really is a good thing will come naturally. Let the audience reverie unlimited, immersed in the loving atmosphere of Valentine’s Day. Appeal points, interest points, selling points gathered in the brand advocacy, “green your heart.”