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地方经济广播近年来已不再具有当年的风光和号召力,作为各地“老字号”的经济广播,它的影响力和收听率下降,与诞生之初的火爆之势形成强烈反差。经济广播进入了发展瓶颈期。地方经济广播的出路在哪里呢?本文结合金华经济广播的历史和现状,分析在广播各专业频率竞争日益加剧的新形势下,地方经济广播应怎样突破创新,寻求自己的生存之路。一、地方经济广播的历史、现状与困境
In recent years, local economic broadcasting no longer has the scenery and appeal of the year. As an economic broadcasting stationed around the country, its influence and listening rate have dropped in sharp contrast with the rapid development at the beginning of its birth. Economic broadcasting has entered a development bottleneck. Where is the way out of local economic broadcasting? Based on the history and current situation of Jinhua Economic Broadcasting, this article analyzes how radio local broadcasting should break through innovation and find its own way of survival under the new situation of increasingly frequent frequency competition among broadcasting professionals. First, the history of local economic broadcasting, status quo and difficulties