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随着电视事业的快速发展,也随着人们审美观念的提高和精神文化需求的发展,观众对电视节目尤其是新闻节目的质量有了更高的要求,而电视节目主持人作为节目的核心人物,其业务素质的高低直接决定着节目的成功与否,他是整个节目的策划、组织、传达着,媒体的报道意图要通过主持人对节目的准确把握表达出来。怎样沟通媒体与观众的关系,实现个性化的传播,拉近新闻报道与观众的距离,适应电视报道多样化的需求,是摆在每一个主持人面前的新课题。从现代媒体发展趋势看,能够高度融入节目报道全过程,以采访支持见长的主持人将占据主导地位,也就是我们所说的记者型主持人。
With the rapid development of television industry, with the improvement of people’s aesthetic conceptions and the development of spiritual and cultural needs, audiences have higher requirements on the quality of television programs, especially news programs, while television program presenters as the core of the programs The quality of his business directly determines the success of the program or not, he is the planning of the show, organize, convey, the media coverage intended by the host to accurately grasp the show expressed. How to communicate the relationship between the media and the audience, to achieve personalized communication, to narrow the distance between news reports and audiences and to meet the diversified needs of television coverage are the new topics before every host. From the development trend of the modern media, we can highly integrate the whole process of the program coverage so that the hosts who support the long-term development will occupy the leading position, which is what we call a reporter type anchorman.