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《西游记之大圣归来》在一天票房就达到4400万元人民币,7天票房过3亿,创中国电影单日票房新高。《大圣归来》也成为了全国热议的文化现象。“孙大圣”再度横空出世,在令人看到了中国动画产业希望和路径的同时,更看到了发掘文化经典的无限可能性。仅从票房这个纯经济指标讲,中国电影产业发展在全球产业格局中也颇有横空出世的味道。考究影片本身,将传统文化符号和现代传播理念无缝对接,让“大圣”和观众共鸣,是其被誉为“良心之作”的突
“Return of the Journey to the West” reached 44 million yuan at the box office one day, 300 million at the box office 7 days, a record high single-day box office film in China. “The Return of the Greats” has also become a cultural phenomenon hot in the country. “Sun Dasheng ” once again turned out to the world, in the people see the hope and path of China’s animation industry, but also saw the unlimited possibilities to explore the cultural classics. Only from the box office of this pure economic indicators, the development of China’s film industry in the global industrial pattern has quite a taste of turned out. Exquisite film itself, the traditional cultural symbols and modern communication concept of seamless docking, so that the “Great” resonate with the audience, which is known as “Conscience ” of the sudden