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数据显示,学院奖自3月启动全国巡讲开始,到4月15日巡讲结束,巡讲活动现场直接影响3万人,通过微信直接影响52万人,学院奖微博直接影响42万人,学院奖QQ群与60万活跃粉丝积极互动;通过策略单,海报,作品上传系统,有超过100万学子直接参赛;通过学院奖官网,门户网站等常规网络媒体直接影响超过500万人。通过参与报道巡讲的传统媒体和新媒体直接或间接影响超过1500万人,形成了终端品牌导入+线上整合传播+线下校园活动,“三位一体”的营销模式。为京润珍珠的品牌宣传注入一剂强心针。
Data show that the Academy Award started in March to start the national tour, to the end of the tour on April 15, the tour site directly affect 30000 people, through WeChat directly affect 520000 people, Academy Award microblogging directly affect 420000 people The College Awards QQ Team actively interacted with 600,000 active fans. More than 1 million students participated directly through strategies, posters and works upload systems. More than 5 million people directly affected by the regular online media, such as the Academy Award website and portal website. The participation of traditional media and new media in reporting coverage directly or indirectly affects more than 15 million people and forms a marketing model of terminal brand introduction, online integrated communication, offline campus activities and Trinity. Jingrun pearls into the brand awareness of a booster.