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在竞争激烈的信息时代,产品的形象如何直接影响到企业的形象。产品形象虽然可以说是它的外貌特征和内在质量的综合反映,但它还是比较难于把握的概念。因为它不仅是消费者个别的主体观念,而且还是由众多消费者的主体观念汇总起来的社会的群体观念,每个消费者接触到一个产品或一个商标,都会马上对其产生一个印象,这个印象可能同实际产品或商标代表的产品比较接近,也可能有相当差距。社会中众多消费者对某一产品或商标产生的印象总和起来,
In the highly competitive information age, how the image of the product directly affects the image of the company. Although the product image can be said that it is a comprehensive reflection of its appearance and internal quality, but it is still more difficult to grasp the concept. Because it is not only the individual subjective concept of consumers, but also the concept of the community as a group of many consumers, the concept of community, each consumer access to a product or a trademark, it will immediately create an impression that the impression May be the actual product or trademark on behalf of the product closer to, there may be a considerable gap. Many consumers in society, the product of a product or trademark impression together,