媒体舆论对政府形象的影响和对策

• 作 者: 孙天烜 赵翔龙
• 机 构: 河北大学政法学院,
• 出 处: 山西青年
• 发表日期: 2016年16期
• 关键词: 媒体舆论 危机公关 社会事件 塔西佗 网络新媒体 舆论监督 公众情绪 科技传播 社会舆论 公正合理

政府形象关乎政府政策在民间的执行度和民众的配合认同度,媒体充当着政府的形象代表,也是政府的公关方式。最近几年的社会事件一方面暴露了政府行政体制的问题,另一方面也表现出政府在突发性社会事件中无法给民众一个满意的态度和答复,这造成了政府形象在人民心中严重损坏。所以,政府应该学会危机公关,利用媒体恢复政府形象,走出塔西佗陷阱。

The image of the government is related to the recognition of the government’s implementation of the policy in the private sector and the cooperation of the public. The media acts as the image representative of the government and as the public relations modality of the government. In recent years, social events have exposed the issue of the administrative system of government on the one hand, and have also shown that the government can not give people a satisfactory attitude and response in sudden social events. This has caused serious damage to the image of the government in the hearts of the people . Therefore, the government should learn crisis public relations, use the media to restore the image of the government and get out of the trap of Tacitus.