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赛季初,原籍巴西的西班牙国脚塞纳与潜水艇比利亚雷尔顺利续约,续约的成功不能掩饰双方的遗憾和失望——塞纳原计划加盟英超劲旅曼联,而比利亚雷尔也希望能够套现一笔单位为英镑的不菲转会费。不过同样失望的还有曼联,因为他们的第一目标英格兰国脚哈格里夫斯已经无缘今年夏天的转会交易,而此前弗格森重点观察的马斯切拉诺也离奇地披上了铁锤帮的战袍。据塞纳的经纪人透露,原本顺利的转会谈判因为赞助商的介入而变得复杂——曼联赞助商想要一名英国本土球员。赞助商干预俱乐部建设似乎已经越来越明显,从皇马买下贝克汉姆,到切尔西买下巴拉克,种种案例表明赞助商在给钱的同时已经放弃了对俱乐部和主教练的沉默,赞助商越位成为了影响当今足球市场的一个不可回避的话题。
At the beginning of the season, the Brazilian national Spanish Cena and submarine Villarreal smooth contract renewal of the success of the two sides can not conceal the regret and disappointment - Senna had planned to join the Premier League Manchester United, and Villarreal also hope To cash a unit of sterling transfer fee. But also disappointed with Manchester United, because their first goal of England international Hargreaves has missed the transfer deal this summer, and after Ferguson’s key observation of Mascherano also strangely put on the hammer to help Shirt According to Senna’s agent, the original smooth transfer negotiations because of the involvement of sponsors and complicated - Manchester United sponsors want a British native player. Sponsorship intervention club construction seems to have become increasingly evident from Real Madrid bought David Beckham to Chelsea to buy Barack, the case shows that sponsors at the same time give money has given up the silence of the club and the coach, the offside of the sponsor Become an impact on today’s football market an unavoidable topic.