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包装设计是现代商品营销的重要环节。随着生产力的不断发展,包装设计不止是单纯意义上的包装设计,它与消费者的心理需求也有着密切的关系,人们对商品的包装也越来越挑剔,消费者在购买商品时,除了对商品的使用价值有一定的喜爱外,还与消费者的心理需求有着一定的联系。作为一个设计师,就需要准确地摸索到包装设计与消费者心理活动的规律,以便促进商品的销售。
Packaging design is an important part of modern product marketing. With the continuous development of productivity, packaging design is not only a simple packaging design, it is also closely related to the psychological needs of consumers, people are more and more critical of the packaging of goods, consumers buy goods, in addition to The value of the use of goods have a certain degree of love, but also with the psychological needs of consumers have a certain relationship. As a designer, you need to accurately explore the laws of packaging design and consumer psychology activities in order to promote the sale of goods.