吉利帝豪 成功叩开了自主品牌中高端市场大门

• 出 处: 南风窗
• 发表日期: 2011年19期
• 关键词: 帝豪 中高端市场 新标杆 车型 初生牛犊 销量目标 目标市场 上海车展 高端车型 世界知名品牌

两年前,当吉利推出帝豪品牌,宣布进军中高端汽车市场时,业内外很多人都持怀疑态度。两年过去了,从初生牛犊到后来居上,没有显赫出身的帝豪,不但在原来认为自主品牌高不可攀的8万元以上的市场站稳了脚跟,也“斗胆”触摸到了15万元市场的“天花板”。随着帝豪EC7、EC7-RV和EC8多款车型在各自目标市场里不断攻城掠地,自主品牌新标杆帝豪正强势崛起,开创着中国汽车新的格局。

Two years ago, when Geely introduced the Imperial brand and announced its move into the mid-to-high end car market, many inside and outside the industry were skeptical. Two years later, from the newborn calves to come from behind, there is no prominent origin Imperial, not only in the original think their own brands beyond the reach of 80,000 yuan a firm foothold, but also “daring” to touch the 150,000 yuan market The “ceiling”. As the Imperial EC7, EC7-RV and EC8 models in their respective target markets continue to conquer new territories, the new benchmark of independent brands is a real rise of the emperor, creating a new pattern of China’s automobile.