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一、精粹提要 →选定南亚及中东8个国家,逐一开发,在较短的时间内形成属于本组织的一片市场群 →此举为“集约营销”的战略决策,为中国的中小企业解决进入国际市场难的瓶颈问题。 →本组织将第一个目标市场锁定为孟加拉国,作为“集约营销”的样板工程。在该国,本组织已完成市场调研、目标确定、实地考察、政府联络、广告招商、意向洽谈、场馆租赁、后勤保障等前期工作,2002年6月开馆贸易。
First, the essence of → → selected South Asia and the Middle East eight countries, one by one developed in a relatively short period of time to form a market belonging to the organization of the group → This is the “intensive marketing” strategic decision for SMEs in China to solve the entry The bottleneck problem in the international market. → The Organization targeted the first target market as Bangladesh as a model project for “intensive marketing”. In the country, the Organization has completed preliminary work on market research, target identification, site visits, government liaison, investment promotion, intention negotiation, venue leasing and logistics support. In June 2002, the Organization opened its trade.