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日本NTT自19854月1日实行民营化后,为了适应竞争的需要,加强了广告业务宣传活动。总社成立的专门负责广告业务宣传活动的广报部目前已发展到40多人,各总支社都设有广告业务宣传机构,基层电报电话局也有专人负责广告业务宣传工作。1986年度全公社用在广告业务宣传活动方面的经费开支达170亿日元(折合人民币4亿多元)。NTT总社广报部由三部分组成:①橙色中心,负责征求和听取消费者意见;②报道部门,负责接受
NTT since January 1, 1985, after the privatization, in order to meet the needs of competition, strengthening the advertising business promotional activities. The headquarters of the General Information Department has set up more than 40 specialized agencies for advertisement activities. The general branch offices all have their own advertising agencies. The grassroots telegraph and telephone exchanges also have special staffs in charge of advertising business. In 1986, the funds used by the entire commune for advertising campaign promotion amounted to 17 billion Japanese yen (equivalent to more than 400 million yuan). NTT headquarters of the General Information Department consists of three parts: ① Orange Center, responsible for soliciting and listening to consumer opinions; ② reporting department, responsible for accepting