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当前,媒体传播格局已发生深刻变化,纸媒面临优胜劣汰的艰难环境,特别是都市报大咖——京华时报今年停刊的消息公布后,纸媒的生存发展更成为社会关注的热点话题。如何破解纸媒面临的困境,重塑融媒体时代纸媒的影响力,笔者认为要在差异化、精细化、特色化的竞争中创出新路。纸媒通过策划组织新闻社会活动不失为增强传统媒体与读者之间的黏度,提升影响力、传播力、公信力的有效之举。江海晚报近年来创新新闻社会活动的实践为此提供了有力的佐证。
At present, the media has undergone profound changes in the pattern of media dissemination. Paper media is facing a difficult environment for the survival of the fittest. Especially after the Metropolitan News reported that the publication of the Jinghua Times was suspended this year, the survival and development of paper media has become a hot topic of social concern. How to break the dilemma faced by paper media and reshape the impact of paper media in the media era? I believe that we should create a new path in the competition with differentiation, refinement and specialization. Paper media through the planning and organization of news and social activities after all, to enhance the viscosity of traditional media and readers, enhance the influence, communication and credibility of the effective move. Jianghai Evening News in recent years the practice of innovative news social activities to provide a strong evidence.