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5月14日,全球知名的索尼公司在北京举办了签约全球品牌形象代言人郎朗的新闻发布会。会上索尼高级副总裁盛田昌夫先生表示:“郎朗是具有国际声誉的艺术家,作为一家坚信创新、感动与梦想等价值观的跨国公司,我们非常荣幸能够聘请他代言索尼,帮助我们用音乐语言与全球的消费者进行对话。年轻、活力、激情、创新、才华是郎朗这个名字带有的特质,双方品牌的高度契合以及今后的密切合作,将为全球的音乐迷和索尼迷们带来新的惊喜。”
May 14, the world-renowned Sony Corporation held in Beijing signed a global brand image spokesman Lang Lang press conference. Mr. Sheng Tian, senior vice president of Sony at the meeting, said: “Lang Lang is an internationally renowned artist, as a firm belief in innovation, moving and dream values such as multinational companies, we are honored to hire him to endorse Sony, to help us use music language Dialogue with consumers around the world Young, energetic, passionate, innovative and talented are the hallmarks of Lang Lang, a high degree of symbiosis between the two brands and a close cooperation in the future that will bring music fans and Sony fans worldwide together New surprise. ”