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奥巴马总统竞选以一套完整、出色、多变的VI系统响亮登场,该系统针对不同人群设计了相对应的VI,极具个性化特色。文章通过重点分析其VI系统中标志的设计,探讨了在当下新媒体快速发展的时代里“万能化”系列标志设计的发展之路。
The Obama presidential campaign debut with a complete, outstanding and ever-changing VI system that has been designed with the VI in mind for different groups of people and is highly personalized. Through the analysis of the design of the logo in VI system, the article explores the development of the “Universal ” series logo design in the era of rapid development of new media.