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随着科学技术的进步,网络书店迅猛发展。然而现阶段我国的网上书店还有太多的束缚。在经济发达城市中,网络购物中电子支付和物流环节等对网络购物的限制要相对小一些,但是在经济相对落后的中小城市和农村,网络书店并没有走进普通百姓的家中。中国大多数地区都缺乏电子商务市场的培育,全国性物流配送体系尚未形成。网上书店企业遇到难题并非以己之力可以解决,需要在整个市场的发展中慢慢消除,也必将有一个更加广阔的发展空间。因此,本文分析网上书店具体的竞争优势,并针对我国网上书店发展的不利因素,提出我国网上书店的经营发展策略。
With the progress of science and technology, the rapid development of online bookstores. However, there are still too many restrictions on our online bookstore at this stage. In economically developed cities, the restrictions on online shopping such as electronic payment and logistics in online shopping are relatively small. However, in small and medium-sized cities and rural areas where economy is relatively backward, online bookstores do not enter the homes of ordinary people. Most parts of China lack the cultivation of e-commerce market and the national logistics and distribution system has not yet formed. Online bookstore companies encountered problems not by their own power can be resolved, the need to gradually eliminate the development of the entire market, but also will have a broader space for development. Therefore, this article analyzes the specific competitive advantages of online bookstores, and points out the unfavorable factors of the development of online bookstores in our country.