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从古今中外学者对“文化”概念的理解和文化价值批判理论出发,分析当代中国大众文化的“非文化化”现象,认为当前大众文化丧失了精神价值的视野和人文精神的关怀,导致文化的内在性价值逐渐失落而工具性价值却日益高扬。因此,制定切合中国实际情况的大众文化发展战略、正确处理好大众文化发展中经济价值和内在价值的关系以及实现主流文化、精英文化与大众文化的健康互动是大众文化重建的基本思路。
Based on the understanding of “culture ” and the theory of critical value of culture, scholars at home and abroad have analyzed the phenomenon of “uncivilized ” in contemporary Chinese popular culture, believing that the current mass culture has lost its spiritual value vision and humane spirit , Leading to the gradual loss of cultural intrinsic value and the rising value of instrumentalism. Therefore, it is the basic train of thought to formulate the popular culture development strategy that is suitable for the actual situation in China, properly handle the relationship between economic value and intrinsic value in the development of mass culture, and realize the healthy interaction between mainstream culture, elite culture and mass culture.