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随着网络的普及和人们观念的不断转变,网络经济持续升温,网络营销也应运而生。网络营销的出现和普及在于它在营销中具有许多优势。本文重点讨论了网络营销中的顾客让渡价值,并阐述了网络营销中顾客让渡价值最大化的途径,以期对企业有所裨益。市场营销的目标是使顾客满意,而要使顾客满意就必须具有让顾客心动的顾客让渡价值。科特勒提出:“顾客让渡价值是指总顾客价值与总顾客成
With the popularization of the Internet and the continuous change of people’s concept, the network economy continues to heat up and internet marketing has emerged. The emergence and popularity of Internet marketing lies in its marketing has many advantages. This article focuses on the value of customer transfer in online marketing, and expounds the ways of maximizing the value of customer transfer in online marketing in the hope of benefiting enterprises. The goal of marketing is to satisfy the customer, and to satisfy the customer, it is necessary to have the value of the customer who delivers the customer’s heart. Kotler proposed: ”customer value of the transfer is the total customer value and total customer into