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5.12汶川大地震的发生,给四川省的旅游业带来了巨大的重创。各种外部环境因素均影响旅游活动的开展,并且以不同的方式影响着人们的出游能力并制约着旅游业的持续发展。政府在应对危机、增强公众的旅游信心及安全感方面起着重要的作用。本文针对我国危机管理研究相对缺乏的现状,根据近年来自然灾害特征的新变化,构建了基于政府层面的旅游危机应对战略,并对战略体系进行了分析和探讨,对危机管理中旅游目的地灾害防范设施提出了建议。
The occurrence of the 5.12 Wenchuan earthquake caused tremendous damage to the tourism industry in Sichuan Province. Various external environmental factors affect the development of tourism activities, and in different ways affect people’s ability to travel and restrict the sustainable development of tourism. The government plays an important role in coping with the crisis and enhancing public confidence in tourism and security. In this paper, aiming at the current situation of the relative lack of crisis management in our country and according to the new changes of natural disasters in recent years, a strategy of coping with tourism crisis based on government level is constructed. The strategic system is analyzed and discussed. Preventive facilities made recommendations.