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成熟产品下滑的重要原因是终端零售商嫌利润低不愿意推销。不在货架上陈列,甚至诋毁这些利润低的成熟产品。所以拯救成熟产品的最关键点就是如何提高终端商的利润。提高终端零售价不能依靠终端商自觉或者自发实现.唯一可行的办法就是提高供终端价拉升终端零售价。A酒的业绩下滑就是终端零售商不愿推销的典型.为此,提价迫在眉睫。如何制定正确的提价策略?
An important reason for the decline of mature products is that terminal retailers are too reluctant to sell for their profits. Not on the shelves display, or even vilify those mature products with low profits. So the key point to save mature products is how to improve the profits of the terminal. To improve the terminal retail price can not rely on the terminal operators to consciously or spontaneously achieve. The only viable solution is to increase for the terminal price pulled Terminal retail price. A wine’s performance decline is the typical terminal retailers do not want to sell. To this end, price increases are imminent. How to formulate the correct price strategy?