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美国哈利·戴维森公司通过对海外展开积极的行销攻势,1993年,摩托车海外销售额可望达到2.85亿美元,占该公司总营业额12亿美元的24％。80年代初期,由于哈利·戴维森产品质量下降,加上日本进口摩托车的竞争,使公司业务一落千丈,摩托车在美国超重型摩托车市场的占有率,从70年代中期的40％,降至1983年的23％,公司几乎破产。自此之后,哈利公司痛定思痛,展开反击行动。在争取到政府对进
The United States, Harley-Davidson company through an aggressive marketing offensive overseas, in 1993, motorcycle sales overseas is expected to reach 285 million US dollars, accounting for the company’s total turnover of 1.2 billion US dollars, 24%. In the early 1980s, due to the declining quality of Harvey Davidson’s products and the competition of Japanese imported motorcycles, the company’s business plummeted. The market share of motorcycles in the U.S. super-heavy-duty motorcycle market decreased from 40% in the mid-1970s. In 23% of 1983, the company was almost bankrupt. Since then, Harry has made painstaking efforts to launch a counterattack. In winning for the government