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陌生关系和熟悉关系是市场交易行为中的两种基本关系,在中国传统熟悉社会中形成的道德观念在当前的市场交易行为中仍然在起作用。一些经营者通过熟悉关系陌生化,不仅造成了同消费者的信息不对称,而且,也逃避了传统道德观念的约束,在不公平的交易关系中获取高额利润;而另一些经营者通过陌生关系熟悉化,既坚持了注重诚信的传统道德观念,又建立了稳定的交易关系,形成了协调的交易秩序。当下研究中应当认真分析陌生关系熟悉化在培育市场交易秩序中的积极意义,充分发挥本土资源支持市场经济健康发展的作用。
Strange relations and familiar relations are the two basic relations in the market transaction behavior. The moral concepts formed in the traditional Chinese familiar society are still playing a role in the current market transactions. Some operators, familiar with the unfamiliar relationship, not only cause asymmetric information with consumers, but also evade the constraints of traditional moral concepts and obtain high profits in unfair trading relationships; while other operators through unfamiliar Familiar with the relationship, not only adhere to the emphasis on integrity of the traditional moral values, but also to establish a stable trading relationship, the formation of a coordinated transaction order. In the current research, we should carefully analyze the positive significance of familiarizing unfamiliar relations in fostering the order of market transactions and give full play to the role of local resources in supporting the healthy development of the market economy.