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当前市场的四个特点 一是相对的市场波动。我国地大物博,人口众多,消费潜力巨大。而市场受消费水平、消费行为、消费环境的影响,会呈现出一定的曲线变化,起伏波动。这种相对的市场波动,对企业来说,则是产品在市场占有份额的提高或降低。这就是市场的困难与机遇同在。 二是稳定的市场容量。消费水平决定消费需求。企业在市场中的定位,势力范围的划定,消费群体的形成和市场份额的占有,完全依据于企业的自身优势。市场经济是竞争经济,竞争对手的增加,必然造成企业市场份额、范围的变化,或是别人占有,或是进入别人势力范围,二者必居其一。
One of the four characteristics of the current market is the relative market volatility. Our country has a large population, a large population and a huge potential for consumption. The market by the consumer level, consumer behavior, the impact of consumer environment, will show some changes in the curve, ups and downs fluctuations. This relative market volatility, the enterprise, is the product in the market share of the increase or decrease. This is the market’s difficulties and opportunities. Second, a stable market capacity. The level of consumption determines consumer demand. The positioning of enterprises in the market, the scope of the sphere of influence, the formation of consumer groups and market share of possession, based entirely on their own strengths. Market economy is a competitive economy. The increase of competitors will inevitably result in changes in the market share and scope of enterprises, or the possession of others or the entry into the sphere of influence of others.