知识经济条件下市场营销新趋势

• 作 者: 陶良虎
• 机 构: 武汉工业大学
• 出 处: 武汉工业大学学报
• 发表日期: 1999年03期
• 关键词: 知识经济 市场营销 新趋势

知识经济引起传统的市场营销运作方式的变化，促进了商业形态、流通系统、营销策略和经营观念的根本转变，其主要标志是网络营销和电子商务的出现。本文揭示了知识经济条件下市场营销活动的整体变化趋势以及消费者和营销者的行为特点。

The knowledge-based economy has caused the traditional marketing operation mode to change, promoted the fundamental change of the business form, circulation system, marketing strategy and management idea, its main mark is the emergence of network marketing and electronic commerce. This article reveals the overall trend of marketing activities under the condition of knowledge-based economy as well as the behavior characteristics of consumers and marketers.