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《中国广告》:您在本次中国广告与品牌大会上的演讲主题是《多屏融合提高媒体投资回报率》。美国有一个品牌大师,就是定位理论的创立者之一里斯,它认为事物发展的方向是走向分化。那么您认为,未来我们的生活中是不是会有越来越多的屏幕出现?谭北平:这是一定的。随着科技的发展,媒介也在跟着发展,学媒介的人应该都知道媒介进化论这么一个概念。我们看到各种新技术的产生和运用,使得越来越多的屏幕出现
“China Advertising”: Your keynote address at this year’s China Advertising & Branding Conference is “Multi-Screen Integration to Improve Return on Media Investment.” The United States has a brand master, is one of the founders of positioning theory Reese, it believes that the direction of things is toward differentiation. So do you think there will be more and more screens in our life in the future? Tan Peiping: It is certain. With the development of science and technology, the media are also developing. People who study media should all know such a concept of media evolution. We see the emergence and application of various new technologies that make more and more screens appear