论文部分内容阅读
本文从公关学定义出发,研究其应用于图书馆工作中的可能性及必要性,提出:图书馆是存在于一定社会的开放系统,无时不在与社会进行着各种交流,形成各种联系。处理好这些关系,便能使有限的资金发挥更大的效益,使图书馆工作被用户所理解,从而达到支持、发展图书馆事业的目的。文中详尽地罗列了公关学在图书馆工作中应用的内容(26项)和工作步骤,介绍了国外图书馆公关活动和作者所在图书馆的实践经验。
Starting from the definition of public relations, this paper studies the possibility and necessity of its application in the work of the library. It proposes that the library is an open system that exists in a certain society and exchanges with the society all the time to form various connections . By properly handling these relationships, limited funds will be able to exert greater benefits, so that library work will be understood by users, so as to achieve the goal of supporting and developing the cause of libraries. The paper outlines in detail the contents (26 items) and steps of PR work in the library work, and introduces the practical experience of the public relations activities of foreign libraries and the author’s library.