论文部分内容阅读
本文旨在对目前的商务英语这门交叉学科的教学进行教学内容与方法的改革,在现有的商务英语课本中,大多数缺乏专业知识的系统性,涉及到的专业术语也极其有限。所以作为补充,以及针对现实企业的需求,我们将工商管理中的一些专业知识融入到商务英语的教学当中,通过模拟案例,使学生系统的掌握专业知识与提高实践能力的同时,增强了其在模拟商务环境中的英语交流能力。作者通过借鉴欧洲国家的教育模式CLIL来实现这些教学目的。本文以三个具有现实意义的工商管理理论马斯洛需求理论,产品生命周期,波士顿矩阵为例来说明这种教学方法。
The purpose of this paper is to reform the teaching content and method of the current interdisciplinary teaching of business English. Most of the existing business English textbooks lack the systematicness of professional knowledge and the terminology involved is extremely limited. Therefore, as a supplement and for the needs of the real business, we have incorporated some professional knowledge of business administration into the teaching of business English. By simulating cases, students can master their professional knowledge and improve their practical abilities, at the same time, Simulate business communication skills in English. The author achieves these teaching objectives by drawing on CLIL, a European educational model. In this paper, three practical theories of Maslow’s theory of business administration, product life cycle, Boston Matrix as an example to illustrate this teaching method.