“明星代言”ABC

• 作 者: 本刊编辑部
• 出 处: 中国眼镜科技杂志
• 发表日期: 2011年09期
• 关键词: 明星代言 ABC 眼镜行业 企业文化 代言人 操作手法 企业经营 定位偏差

近年来,随着眼镜行业的快速发展,企业经营者的宣传推广意识特别是品牌意识空前提高,不少企业为了提高企业以及产品和品牌的知名度,营建富有内涵的企业文化,纷纷斥巨资约请明星担当形象代言人。许多企业通过明星代言,有效扩大了企业、产品和品牌的影响力,并以此为契机,推进了富有特色的企业文化建设。这些企业请明星代言的一些成功经验和操作手法,可资其他同行

In recent years, with the rapid development of the optical industry, the promotion awareness of business operators, especially the brand awareness, is unprecedentedly increased. Many enterprises have made huge investments in order to enhance their awareness of the company, their products and brands, and build a rich corporate culture Stars act as spokespersons. Many enterprises through celebrity endorsements, effectively expanding the influence of enterprises, products and brands, and as an opportunity to promote the construction of distinctive corporate culture. These companies please celebrity endorsements of some of the successful experience and practices can be funded other peers