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价格是市场经济永恒的主题,对消费者心理的了解与把握是制定正确价格策略的关键。本文章旨在探讨针对消费者心理展开的定价策略,为不同类型的企业提供经验借鉴。
Price is the eternal theme of the market economy, understanding and grasp of consumer psychology is the key to formulating the right price strategy. This article aims to explore pricing strategies that target consumer psychology and provide lessons for different types of businesses.