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中国零售业经过改革开放三十年以来的跨越式发展,已经取得了举世瞩目的成就。随着中国经济和人民生活水平的日益改善,消费者的需求也越来越成熟,越来越多样化。作为一个传统的行业,在更加国际化的商业竞争环境中,零售企业的市场化创新也为更多的企业管理者所重视。面对纷繁复杂的消费者需求,从不同业态到品牌、品类、价格、服务的差异化竞争,已经有更多的零售企业将发展战略调整到以满足客户需求的宗旨上,不断地从同质化的市场中发现差异变量,在差异化经营中建立竞争优势和市场机会,从而使企业获
After 30 years of reform and opening up, China’s retail industry has made remarkable achievements by leaps and bounds. As China’s economy and people’s living standards improve day by day, consumers’ needs are becoming more and more mature and diversified. As a traditional industry, in the more internationalized business competition environment, the market-oriented innovation of retail enterprises is also valued by more enterprise managers. Faced with complicated consumer demand, from different formats to differentiated competition of brands, categories, prices and services, more and more retail enterprises have adjusted their development strategies to meet the needs of customers. Differentiation variables are found in the market, establishing competitive advantages and market opportunities in the differentiated operations, so that the enterprises