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目前我国新闻媒介生存和发展的外在环境实际上已经是一个宏观的信息服务市场。各个新闻媒介生产出来的信息产品在这个市场中进行着流通和交换,创造着社会效益和经济效益,也实现着优胜劣汰。那么,身处这样一个宏大的市场当中,又必须与许多积累雄厚的大媒介机构同台竞艺,当前实力还比较薄弱的中小媒体是否必然处于劣势,其生存状态又是什么样的呢?
At present, the external environment in which the survival and development of the news media in our country is actually a macro information service market. Information products produced by various news media are circulated and exchanged in this market, creating social and economic benefits as well as achieving survival of the fittest. Then, in such a large market, must we compete with many large accumulation of mass media agencies and whether the medium and small media with weak current strength are inevitably disadvantaged and whose living conditions are like?