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旅游业已成为我国国家战略的重要组成部分,对社会经济的促进作用日益显著。但是我国西部民族地区的旅游品牌形象的树立和推广方面还有所欠缺。本文以阿坝藏族羌族自治州为例,对该问题进行分析,并总结出阿坝州旅游品牌形象建立的必要性和推广的创新传播策略。
Tourism has become an important part of China’s national strategy and has played an increasingly significant role in promoting social and economic development. However, there are still some shortages in establishing and popularizing the tourism brand image in the western minority areas of our country. This paper takes Aba Tibetan and Qiang Autonomous Prefecture as an example to analyze the issue and summarizes the necessity of establishing tourism brand image in Aba Prefecture and its promotion and dissemination strategy.