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品牌在城市发展的过程中至关重要,打造城市标签,对于“中三角”地区红色旅游产业发展至关重要。近年来随着红色旅游浪潮的兴起,吉安市抓住了红色旅游产业发展的磅礴时期,逐渐发展以“井冈山”为代表革命根据地,依靠得天独厚的红色旅游资源,发展红色旅游产业,已经逐渐成为吉安市经济收入的重要支柱之一。根据调查显示井冈山发展红色旅游的步子已走在全国前列。本文分析了井冈山红色旅游发展现状,提出了发展策略,以供参考。
Brand in the process of urban development is crucial, to create a city label, for the “triangle ” red tourism industry development is crucial. In recent years, with the rise of the red tourism wave, Ji’an City has seized the magnificent development of the red tourism industry and gradually developed the red tourism industry with “Jinggangshan” as the representative revolutionary base and the red tourism industry by itself. Ji’an City has gradually become one of the important pillars of economic income. According to the survey shows that the development of red tourism in Jinggangshan pace has walked in the forefront of the country. This paper analyzes the status quo of Jinggangshan red tourism development, put forward the development strategy for reference.