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目前,大众文化软实力在全球化语境中发挥着越来越重要的作用,它不仅是参与全球竞争的一种实力的体现,也是在有着文化差异的各民族国家之间促进对话交往的使者。现代通俗艺术软实力作为文化软实力的一种,是以现代通俗艺术为资源的一种文化软实力。除具备文化软实力的诸种特征之外,它还具有日常生活关联性、实践流动性、广泛参与性、主动认同性、制衡张力性、公共性与私人性共在、快乐与意义并存等一系列与其它文化软实力相区别的特征。
At present, the soft power of mass culture plays an increasingly important role in the context of globalization. It is not only an embodiment of participating in the global competition but also an envoy to promote dialogue and exchanges among various ethnic groups with cultural differences . As a kind of cultural soft power, the soft power of modern popular art is a kind of cultural soft power based on the modern and popular arts. In addition to the various characteristics of cultural soft power, it also has the functions of daily life, practical mobility, extensive participation, active identity, balance of tension, commonality and personal existence, the coexistence of happiness and meaning, etc. Series and other characteristics of cultural soft power difference.