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产品是企业存在的理由,也是企业成功的根本因素。如果从消费者的角度看,一家企业如果没有打动人的产品,它就失去了存在的意义。无论企业的竞争市场是处于成长期,还是成熟期,甚至当市场处于下降期时,创新都是行之有效的解决方法。苹果、3M、SanDisk、丰田、宝洁,都用各自不同的创新方式让自己保持了强大的生存力。产品是它们共同的生存之道,创新是它们的成功要诀。
The product is the reason for the existence of the enterprise, but also the fundamental factor of business success. If from a consumer’s point of view, a business loses its existence without moving people’s products. No matter whether a firm’s competitive market is growing or maturing, innovation is an effective solution even when the market is in a downturn. Apple, 3M, SanDisk, Toyota, Procter & Gamble have all used their own innovative ways to maintain their strong viability. Products are their common way of survival and innovation is their recipe for success.