论文部分内容阅读
一个企业良好的形象,可以赢得用户,赢得效益,可以反映并影响企业在社会中的价值。通过什么方法与途径有效地提高企业自身的形象呢? 一、要树立良好的企业形象,就耍弄清企业形象的构成要素及其相互间的关系 企业的知名度和美誉度是反映企业形象的综合性指标,构成了社会公众心目中的企业总体形象。所谓知名度,就是社会公众对企业认识、知晓和了解的程度。一个企业被社会公众知晓得越多,其知名度就越高,反之则越低。所谓美誉度,就是指社
A good image of a company can win users and win benefits, which can reflect and influence the value of the company in society. Through what methods and ways to effectively enhance the company’s own image? First, to establish a good corporate image, to figure out the corporate image of the constituent elements and their mutual relations The company’s visibility and reputation reflects the comprehensive image of the corporate image Indicators constitute the overall corporate image of the public. The so-called popularity is the extent to which the public knows, understands, and understands the company. The more a company is known to the public, the higher is its visibility, and the lower is the opposite. The so-called reputation, refers to the agency