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必要的产业群分析是企业集团实现适度多角化发展战略的关键。1.对产业群增长前景的分析。大多数企业集团会比较重视产业群当前利润率,但常常对增长前景的不确定性与风险性估计不足。巨人集团大举投资房地产,是因为当时全国正值“房地产热”,房地产业的利润回报率丰厚。但这种热并没有持续很久。他们的短期行为导致了整个集团陷入困境。相反,那些多角化发展成功的企业正是因为在当前利润与未来增长前景中寻找到了“结合点”。
The necessary industrial cluster analysis is the key to achieving a moderately diversified development strategy for enterprise groups. 1. Analysis of the growth prospects of industrial clusters. Most enterprise groups will pay more attention to the current profit margins of the industrial clusters, but they often underestimate the uncertainties and risks of the growth prospects. The giant group invests heavily in real estate because the country was experiencing “real estate fever” and the real estate industry had a high rate of return on profits. But this heat did not last long. Their short-term behavior has caused the entire group to get into trouble. On the contrary, those companies that have succeeded in the development of diversification are precisely looking for a “junction” between current profits and future growth prospects.