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近年来香港社会中传统媒体的地位受到以Facebook为代表的社交媒体的冲击,面临着公信力下降的危机。在这样的趋势下,社交网络和网络媒体凭借其流动性和开放性的特点开始在香港社会扮演着重要的角色,对年轻人群体产生了重要影响。随着香港社会的转型和变化,香港社交媒体在本地文化变迁中开始扮演更加重要的角色。本研究将以范迪克(van Dijk)的新闻话语分析理论以及尼克·库德瑞(Nick Couldary)的二次流动理论(The Second Flow)为基础,探索以广受年轻人欢迎的“100毛”Facebook专页所代表的新兴网络媒体中香港新一代话语模式的具体特征和模式,以及香港近年来的社会文化变化对于年轻人社交媒体话语系统的建构作用。本文也试图厘清近年来香港社会变迁同媒介文化之间相互作用的关系,以及香港社会变迁给年轻人带来的深刻影响。
In recent years, the status of traditional media in Hong Kong society has been hit by social media such as Facebook and has been facing a crisis of declining credibility. Under such a trend, social networks and online media, by virtue of their liquidity and openness, have played an important role in Hong Kong society and have had a significant impact on the younger population. With the social transformation and changes in Hong Kong, Hong Kong social media has begun to play a more important role in the local cultural changes. Based on van Dijk’s Theories of News Discourse Analysis and Nick Couldary’s The Second Flow, this study explores the value of 100-haired "The specific features and patterns of the new generation of discourse patterns in Hong Kong in the emerging online media represented by the Facebook page, as well as the role of social and cultural changes in Hong Kong in recent years in shaping the social media discourse system for young people. This article also attempts to clarify the relationship between the social changes in Hong Kong and the media culture in recent years as well as the profound impact that the changes in Hong Kong have on young people.