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从旧经济到新经济,再到后经济,营销模式也经历着重大变革。曾被奉为经典,独领风骚于一时的4P营销也从神坛跌落,风光不再。继之而来的4R营销模式在后经济的推波助澜下,正掀起一场营销界的变革风暴。美国营销家艾略特·艾登伯格于2001年美国9·11事件之后,在网络经济渐失雄风,传统产业重新抬头之际,提出颠覆4P销新论--4R营销。从4P:Price(价格)、Place(地点)、
From the old economy to the new economy, and then to the economy, the marketing model also underwent major changes. Has been regarded as a classic, dominate the 4P marketing also fell from the altar, the scenery is no longer. Followed by the 4R marketing model in the post-economic boost, is set off a storm of change in the marketing industry. American marketer Eliot Edenberg, after the September 11 incident in 2001 in the United States, dropped the tremendous glory in the network economy and the traditional industry resurfaced and put forward a new theory of subversive 4P - 4R marketing. From 4P: Price, Place,