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国际足联的世界杯申办权是一个巨大的注意力资本市场。文章解析了2018年、2022年世界杯申办在注意力市场开发的经典表现以及英国、俄罗斯、西班牙等国申办的得失;认为2022年世界杯申办的实质就是注意力资本化的经营,国际足联在注意力资本经营过程中实施了各大洲轮流申办的平衡管理策略。
FIFA World Cup bid is a huge attention capital markets. The article analyzes the classic performance of the 2022 World Cup bidding in the attention market and the pros and cons of bidding in the United Kingdom, Russia, Spain and other countries. In the opinion of the 2022 World Cup, the substance of the bid invitation is the operation of attention capitalization. FIFA In the process of capital operation, a balanced management strategy was adopted which took turns to bid on all continents.