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中国的酒,几乎每一个品种都包含着一段动人的故事,每一种酒都洋溢着一种独特的魅力。这千千万万种酒进入千千万万个家庭,需要经过一个必要的环节——商业酒柜台。然而,我们在采访中发现,许多商业酒柜台的营业员对酒的基本知识(如白酒的香型、高低度、开启方法、葡萄酒的分类等)缺乏起码的了解,使得他们无从解答或以讹传讹地解答顾客提出的问题。排除了酒类商品流通中的特殊原因、从业人员流动性强等因素,缺少这方面通俗易懂的教材及专门的产品知识的培训是不容忽视的现实。我们认真调查研究了这种情况,从今年第一期开始专辟“营业员必读”栏目,每期针对商业酒柜台的营业员,推出一些有关酒类产品的基础知识、销售经验介绍、营业特色展示及酒企业的促销活动简介等文章,为活跃商业流通、繁荣市场出谋划策、锦上添花。
China’s wine, almost every species contains a touching story, each wine is filled with a unique charm. Thousands of kinds of wine into millions of families, need to go through a necessary part of the commercial wine counter. However, in our interview, we found that the salespersons at many commercial liquor counters lacked a basic understanding of the basic knowledge of liquor (such as the flavor, level, opening method, classification of wines, etc.) of liquor so that they could not answer or corruptly answer them Customer questions. Excluding the special reasons for the circulation of liquor commodities and the strong mobility of employees, the lack of easy-to-understand teaching materials and specialized product knowledge training in this area can not be ignored. We carefully investigate the situation, starting from the first phase of this year, special “salesperson must-read” section, each counter for commercial wine salesperson, introduced some basic knowledge of alcohol products, sales experience, business characteristics display And liquor business promotion briefings and other articles, for the active commercial circulation, contribute to the prosperity of the market, icing on the cake.