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对本上品牌在媒介传播上予以压制,对高端媒体资源采取排他性占有,是宝洁广告投放的一个重要策略。央视的好日子2004年11月18日,对于央视而言是个好日子。“要要要发”的这一天,央视靠其黄金段位的广告招标,将52.48亿元人民币收入囊中,与上年同比增长27.47%,创历史新高。
Pressed on the brand in the media to suppress the spread of high-end media resources to take an exclusive possession of Procter & Gamble is an important strategy for advertising. Good day for CCTV November 18, 2004, is a good day for CCTV. On this day, CCTV relied on its bid for the golden section to place 5.248 billion yuan in the bag, up 27.47% from the previous year and setting a record high.