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中国的民营企业正同时面临着空前未有的历史机遇和现实挑战气而CIS-企业形象塑造系统工程——正是企业对内强县换血、对外迎接挑战的有力武器。CI产生于美国，完善于日本，而在港台地区和韩国取得最显著的成功。按照台湾的经验，CI发展大致要经过萌芽、成长、飞跃、成熟四个时
China’s private enterprises are facing unprecedented unprecedented historical opportunities and challenges. The CIS-corporate image-shaping system project is a powerful weapon for companies to exchange blood and meet external challenges. CI originated in the United States, perfected in Japan, and achieved the most significant success in Hong Kong and Taiwan and Korea. According to Taiwan’s experience, CI development has to go through four stages: budding, growth, leap, and maturity.