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中国经济已经进入增速“换挡期”。实体经济疲软、内需相对不足,直接影响着我国经济发展的走势;发达国家的智能制造、新兴地区的成本优势,直接威胁着我国“世界工厂”的地位。面对当前严峻的经济形势,本文指出:培育发展自主品牌、抢占更多市场份额,是经济转型升级的根本出路。同时,本文对我国发展自主品牌所面临的问题和瓶颈作了分析,结合上海“率先从产品经济向品牌经济转型发展”的战略要求,提出了政策扶持从直接政策向间接政策转变、品牌形态从产品品牌向城市品牌转化、发展重心从上海制造向上海智造转型的对策思路。
China’s economy has entered a “speed shift”. The sluggish real economy and the relative lack of domestic demand have a direct impact on the trend of China’s economic development. The smart manufacturing in developed countries and the cost advantage in emerging areas are a direct threat to the status of China’s “factory of the world.” Faced with the current harsh economic situation, this article pointed out: Cultivating and developing independent brands and seizing more market share is the fundamental way out for economic restructuring and upgrading. At the same time, this article analyzes the problems and bottlenecks faced by our country’s development of independent brands. In combination with the strategic requirements of “leading the transformation from product economy to brand economy” in Shanghai, this paper proposes policy support from direct policies to indirect policy changes, Form from product brand to city brand transformation, the focus of development from Shanghai to Shanghai to create intellectual transformation of countermeasures.