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有人说2014年夏天的风头被巴西世界杯抢去了;而在省会平面媒体中,夺人眼球的则是《燕赵晚报》巴西世界杯特刊《足迹》。《足迹》每天以八个版面领先于省会都市类媒体,34天不间断出版,总计216个版面,特刊在娱乐化大旗引领下,将举世瞩目的足球盛典,办成为省会全球迷、读者的乐活盛会。一、特刊的动力业内人士都知道,现在全国平面媒体基本告别了厚报时代,都在精心核算成本;在没有广告支持的情况下,推出任何形式的
Some people say that the limelight of the summer of 2014 was grabbed by the World Cup in Brazil; while in the provincial capital print media, the eye-catching feature is the “footprint” of the special edition of the World Cup of China by Yanzhao Evening News. “Footprints” is leading the provincial capital city media in eight sections daily for a total of 216 pages in 34 days, with a total of 216 pages. Under the banner of entertaining banner, the world’s most famous football festival will be turned into a fan of the provincial capitals and readers Live music event. First, the motivation of the special issue Insiders know that now the basic print media in the country basically bid farewell to the thick newspaper era, are carefully accounting for costs; in the absence of advertising support, the introduction of any form