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现在中国皮鞋业的营销渠道大致有以下两种:外贸与内销。在内销的处理上目前众多商家通过的渠道有这么几种: 一是以专卖店的形式(单一经营某一个品牌);二是杂牌经营的形式(一个店堂中许多名牌荟萃经营,或是知名品牌与不 知名品牌夹杂经营);三是商场专柜形式(在商场中以单一专柜的形式经营);四是超市量贩形式(置于某大型超市中,以 低价走量取胜)。而眼下,炒得最热的无疑是以连锁专卖的形式。经过几年时间的发展,皮鞋专卖店如雨后春笋般出现在 大家眼前。其间有一年销售额一二十亿的皮鞋生产厂家发展连锁专卖,也有年产值不过千万的厂家发展连锁专卖,其间 鱼龙混杂,让人雾里看花。 那么,连锁专卖,其迷人的魅力在何处呢?
Now China’s leather footwear marketing channels generally have the following two: foreign trade and domestic sales. In the domestic sales of many businesses through the current channels are so many: First, the form of stores (a single business a brand); Second, a form of brand-name business (a store in many brand meta-management, or well-known brand And unknown brands mixed operation); third is the mall counter form (in the mall in the form of a single counter to operate); Fourth, supermarket-style (in a large supermarket, to take a low price to win). At the moment, speculation is undoubtedly the hottest form of chain monopoly. After several years of development, leather stores have mushroomed in front of everyone. In the meantime there are 12 billion a year sales of leather shoes manufacturers to develop chain monopoly, but also the annual output value but tens of millions of manufacturers to develop chain Monopoly, during which quite a mixed bag, people foggy flowers. So, chain monopoly, its fascinating charm where?