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人不能两次踏进同一条河流。人如是,商业化运作亦如是。当《英雄》狂卷2002年内地票房的时候,另一个“英雄”也正在打造之中。2003年,当这部影片终于掀开盖头并冠以《天地英雄》,已是此一时,彼一时。《天地英雄》并没有出现“英雄”后浪推前浪的神话,相反的却是风光难再,英雄乏力。由于和《英雄》在影片题材、宣传声势、营销手段等方面有着太多惊人的雷同之处,因此,与《英雄》的比较也就成了《天地英雄》从一开始就摆脱不掉的命运。《英雄》上映7天票房突破1亿元人民币,上映20天票房突破2亿元;而
One can not step into the same river twice. The same is true of people, commercial operation is also true. Another “Hero” is also being built when the “Heroes” are at the box office in the Mainland in 2002. In 2003, when this film finally opened the lid and named “Heaven and Earth Heroes,” it was this moment and one moment. “Heaven and Earth Heroes” does not appear “Heroes” wave after wave of the myth, but the scenery is no longer difficult, the hero is weak. Since there are so many striking similarities and differences between “Heroes” and “Heroes” in terms of film themes, propaganda and marketing methods, the comparison with “Heroes” has become a fate of “Heaven and Earth Heroes” from the very beginning . “Heroes” released box office 7 days exceeded 100 million yuan, 20 days at the box office exceeded 200 million yuan; and