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博物馆文创产品有别于其他类型商品之处在于多数消费者是来博物馆参观的观众,他们在博物馆里的购置行为多属于偏感性需求的文化消费。文章在简述博物馆文创产品发展历程的基础上,对观众感性需求消费心理及不同消费群体进行了分析,进而提出了博物馆文创产品研发应把握的要点,以期共同推动博物馆文创产业的发展。
Museum products are different from other types of cultural and creative products is that most consumers come to the museum to visit the audience, their purchase behavior in the museum are mostly cultural bias to bias the needs of the consumer. Based on the briefing of the development of cultural and creative products in museums, this article analyzes the consumer psychology and consumer groups of the emotional needs of the audience, and then puts forward the key points that should be grasped in the research and development of cultural and creative products in the museum in order to jointly promote the development of cultural and creative industries in the museum .